![]() ![]() It offers a powerful way to get people to interact and engage with your brand or product. If you’re thinking, hang on, what exactly is brand activation, and how does it differ from brand marketing, let us explain.īrand activation refers to ‘activating’ a brand by allowing people to experience it firsthand – in other words, through a live event or experiential marketing. This year, we’ve been seeing some great brand activations around Melbourne, so we rounded up a few of our favourites. ![]() Great marketing doesn’t happen by itself it happens when ideas and imagination collide. It goes without saying that people in creative industries need a little inspiration every now and again. We’ve rounded up the best brand activations of 2019 (so far) ![]()
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